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Objective Leader
Gordon Food Service

Leadership coaching to increase sales performance

  • Food & Agribusiness
  • Frontline Leaders
  • Accelerator™
100%
reported good or significant progress towards their goals

The challenge

Gordon Food Service wanted to help successful salespeople transition into frontline leadership roles, shifting their focus from achieving results individually to driving performance through their direct reports.

Our approach

Objective Leader delivered personalised coaching supported by the Objective Leader Assessment, helping participants develop the coaching, communication and leadership skills needed to improve team capability and sales execution.

The outcome

100% of participants reported good or significant progress towards their goals. Leaders adopted stronger listening, goal-setting and employee-coaching practices, helping direct reports solve problems more independently and supporting stronger sales execution.

“I’ve implemented owning my calendar time to ensure I have my personal time to complete tasks and things I need to accomplish. I have worked on listening more often and helping guide my employees to answer their questions themselves—coaching them to problem-solve with slight direction.”
Calvin BrownDistrict Sales Manager, Gordon Food Service
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